Product · Attribution & Measurement
Social Media Attribution Software, Past The Platform Pixel.
Attributy's social media attribution software measures the revenue social actually drives, including view-through, across Meta, TikTok, and LinkedIn, so you can link paid social to real conversions.
Channel Performance
Attributed by platform
Meta
TikTok
Snapchat
VIEW-THROUGH LIFT
What Is Social Media Attribution?
Social media attribution software measures the incremental revenue social actually drives, past each platform's self-reported numbers, so paid social attribution credits campaigns honestly across Meta, TikTok, and LinkedIn.
Real Social Lift
Every Platform On One Honest Basis.
Every social platform claims the same sale through its own pixel. Attributy measures the incremental revenue each one truly drives, including view-through and dark social, on one deduplicated basis.
Every platform on one basis
View-through and dark social captured
Incremental revenue, not platform claims
Credit Beyond The Last Click
How much social value comes from view-through and dark social, not the last click.
95% Confidence
38%
view-through
View-through & dark social
38%
Click-through
62%
Platform pixels miss the view-through entirely.
Engagement by day and hour
Live
Mon
Tue
Wed
Thu
Fri
Sat
Sun
12a
3a
6a
9a
12p
3p
6p
9p
Interactions
Always Current
Updated Daily, Not Platform-Reported.
Social lift re-scores every day as new spend and conversion data lands, so you act on the platforms that truly drive revenue, not the ones that claim the most in their own dashboards.
Campaign-Level
Down To Platform And Creative.
Social measurement doesn't stop at the platform. Attributy drills into campaigns and creatives, so you can see which content actually drives revenue and which just earns cheap last clicks.
Top creatives by incremental revenue
95% Confidence
| Creative | Spend | Attributed | Incremental | CVR Δ |
|---|---|---|---|---|
| Meta · UGC reel | $8.2k | $16.4k | $11.8k | +22% |
| TikTok · Creator | $6.1k | $13.8k | $9.4k | +19% |
| Meta · Catalog | $5.4k | $10.2k | $6.1k | +14% |
| Pinterest · Pin | $3.8k | $7.1k | $4.2k | +11% |
| Snapchat · AR | $2.6k | $4.8k | $2.7k | +8% |
How It Works
Built For How Social Really Drives Demand.
Unlike platform pixels, Attributy scores each social channel by the revenue it truly adds.
Incrementality model
Every platform is measured by the revenue it adds, not the conversions it claims.
Daily retraining
The model re-fits every day on new social and conversion data, so it never goes stale.
View-through inputs
Impressions, view-through, and dark social feed the same model as clicks.
Transparent contribution
Every incremental number traces back to the platforms and creatives that produced it.
What Teams Use Social Media Attribution Software For.
Honest platform comparison
Compare Meta, TikTok, and the rest on one deduplicated, incremental basis.
Credit for view-through
Reward the upper-funnel social that drives demand, not just last-click social.
Smarter creative spend
Move budget toward the creatives and platforms that actually lift revenue.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
Attribution & Measurement
Complete Your Measurement Stack.
Explore the rest of Attributy's attribution and measurement suite, each one feeds the same model.
Marketing Mix Modeling
Multi-Touch Attribution
Cross-Channel Attribution
Online & Offline Measurement
Paid Search Attribution
Linear TV Attribution
CTV / OTT Attribution
Radio Attribution
Out-of-Home Attribution
Digital Out-of-Home Attribution