Product · Attribution & Measurement
Cross-Channel Attribution Software, One Reconciled View.
Attributy's cross-channel attribution software reconciles every platform's conversion claims into one deduplicated view, so you can see where marketing actually drives revenue across channels.
Cross-Channel Reconciliation
Deduplicated
Platform-claimed
142 conversions
42 duplicate conversions removed
Deduplicated
100 conversions
Paid Search
Paid Social
Display
Affiliates
DUPLICATE REV. REMOVED
What Is Cross-Channel Attribution?
Cross-channel attribution software merges every channel's data and removes the conversions platforms double-count, so one omnichannel view shows the true contribution of each channel to revenue.
One Source Of Truth
Every Channel, Reconciled Into One View.
Each ad platform counts the same sale as its own. Attributy merges every channel into one model and removes the overlap, so paid, owned, and offline finally agree on one number.
Every platform merged into one model
Double-counted conversions removed
One incremental number per channel
Where Channels Double-Count
Darker cells = more conversions both channels claim as their own.
95% Confidence
Search
Social
Display
Affil
Search
Social
Display
Affil
Diagonal = each channel's own conversions.
Claimed vs deduplicated, daily
Live
Deduplicated
Platform-claimed
Always Reconciled
Reconciled Daily, Not Stitched By Hand.
Channels reconcile every day as new data lands. Instead of exporting and stitching spreadsheets, the model merges and dedupes automatically, so one number is always current.
Channel-Level
Down To The Channel And Campaign.
Cross-channel measurement doesn't stop at the top line. Attributy drills into campaigns and creatives, so you can see real incremental performance per channel, after the overlap is removed.
Net vs platform-claimed, by channel
95% Confidence
Paid Search
62%
Paid Social
54%
Display
47%
71%
Affiliates
58%
Net
Double-counted
How It Works
Built To End The Channel Conflict.
Unlike stitched platform exports, Attributy merges every channel into one deduplicated model.
Unified data model
Every channel enters one model on a common identity and time basis.
Daily retraining
The model re-fits every day on new cross-channel data, so it never goes stale.
Overlap removal
Conversions claimed by more than one platform are deduplicated automatically.
Transparent reconciliation
Every net number traces back to the channels and overlaps that produced it.
What Teams Use Cross-Channel Attribution Software For.
One number across channels
Stop reconciling spreadsheets, measure every channel on one basis.
Honest channel comparison
Compare paid, owned, and offline after duplicate conversions are removed.
Budget you can defend
Reallocate with a deduplicated number no single platform can dispute.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
Attribution & Measurement
Complete Your Measurement Stack.
Explore the rest of Attributy's attribution and measurement suite, each one feeds the same model.
Marketing Mix Modeling
Multi-Touch Attribution
Online & Offline Measurement
Paid Search Attribution
Social Media Attribution
Linear TV Attribution
CTV / OTT Attribution
Radio Attribution
Out-of-Home Attribution
Digital Out-of-Home Attribution