Product · Attribution & Measurement
Marketing Mix Modeling Software That Shows Where Budget Performs.
Attributy is AI-powered marketing mix modeling software that measures how every channel, online and offline, contributes to revenue, so you can move budget toward what works with clarity, confidence, and control.
Budget Allocation Details
Maximize ROI
Campaign | Hist. Spend | Allocated | % | Pred. Revenue | CPO Δ |
|---|---|---|---|---|---|
TV · Brand Awareness e.g. 10s-hero-spot | $7,468.80 | $3,271.96 | 7.4% | $1,367.48 | +18.4% |
Paid Social · Prospecting e.g. lookalike-audience | $7,200.90 | $2,619.58 | 5.9% | $9,931.92 | +19.8% |
Display · Retargeting e.g. cart-abandoners | $5,102.70 | $2,537.75 | 5.7% | $7,338.03 | +17.3% |
Paid Search · Brand e.g. brand-keywords | $3,676.80 | $2,209.90 | 5% | $12,375.82 | +15% |
Online Video · Reach e.g. pre-roll-15s | $3,706.80 | $2,162.15 | 4.9% | $6,890 | +16.2% |
AVG CPO IMPROVEMENT
What Is Marketing Mix Modeling?
Marketing mix modeling (MMM) measures how each channel, paid, organic, and offline, contributes to sales and revenue. Attributy's media mix modeling software runs the model daily, so budget planning is based on evidence, not guesswork.
Channel Contribution
One Marketing Mix Model Across Every Channel.
Digital, linear TV, CTV, radio, and out-of-home all enter the same marketing mix model, measured in one currency, so you can compare channels fairly and optimize marketing spend where it returns the most.
Paid, organic, and offline in one model
Every channel measured in the same currency
Saturation and diminishing returns built in
Modeled channel contribution
Linear TV
34%
Paid Social
23%
Paid Search
19%
CTV
16%
OOH
8%
Historical vs allocated CPO
Historical
Allocated
Daily revenue vs spend
Revenue
Spend
Daily Outputs
Updated Daily, Not Once A Quarter.
A traditional marketing mix model lands as a static report each quarter. Attributy's MMM software re-fits every day on new spend and revenue, so budget decisions reflect the market now, not last quarter.
Channel-Level
Down To The Channel And Campaign.
Media mix modeling doesn't have to stop at the channel. Attributy drills into campaigns and tactics, so you can see exactly where marketing spend drives revenue and shift budget with confidence.
Top ads, MER vs ROAS target
Meta
TikTok
Channel-Level
Built For How Marketing Budgets Actually Work.
Unlike a once-a-quarter agency model, Attributy delivers marketing mix modeling software that updates daily and traces every result back to the spend behind it.
Ensemble modeling
Multiple models cross-check each other, so no single assumption drives the result.
Daily retraining
The model re-fits every day on new spend and revenue, so it never goes stale.
Online + offline inputs
Digital, linear TV, CTV, radio, and OOH all enter the same media mix model, so online and offline are measured together.
Transparent contribution
Every number traces back to the channels, curves, and spend that produced it.
What Teams Use Marketing Mix Modeling Software For.
See every channel clearly
Measure paid, organic, TV, and offline the same way, and connect ad spend to revenue.
Reallocate budget with confidence
Move spend toward channels with real incremental return, and optimize marketing spend away from saturation.
Plan and defend budget
Run scenarios before you commit, and defend marketing budget with data, not opinion.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
Attribution & Measurement
Complete Your Measurement Stack.
Explore the rest of Attributy's attribution and measurement suite, each one feeds the same model.
Multi-Touch Attribution
Cross-Channel Attribution
Online & Offline Measurement
Paid Search Attribution
Social Media Attribution
Linear TV Attribution
CTV / OTT Attribution
Radio Attribution
Out-of-Home Attribution
Digital Out-of-Home Attribution