Product · Attribution & Measurement
Online And Offline Attribution, Measured As One Funnel.
Attributy's online and offline attribution software measures digital and offline together, so you can see how online media drives in-store sales and prove revenue contribution across the whole funnel.
Online + Offline · US
Offline halo lift
Revenue split
Online 58%
In-store 42%
What Is Online & Offline Measurement?
Online and offline attribution software measures digital and offline channels in one model, so you can measure online and offline marketing performance together and connect every conversion to the media that drove it.
One Funnel
Online And Offline In One Measurement.
Most platforms only see the click. Attributy connects online media to offline sales and offline media to online demand, so the full funnel is measured as one, not two disconnected halves.
Digital and store sales in one model
Online-to-offline halo captured
Every channel in the same currency
Where Your Online Media Shows Up
95% Confidence
Online media drives online orders and, just as often, store visits you'd never see click-only.
Online media
$48.2k
Online orders
$28.4k
In-store visits
offline halo$19.8k
41% of the revenue your online media drives lands in stores.
Revenue by environment, daily
Live
Online
In-store
Full Funnel
Measured Daily, Online And Offline.
Online and offline revenue update together every day. Instead of measuring stores once a quarter, Attributy ties offline sales to the media that drove them, continuously.
Environment-Level
Down To Channel And Storefront.
Full-funnel measurement doesn't stop at online. Attributy drills into channels and locations, so you can see which media drove online orders and which lifted store revenue.
Online vs in-store, by channel
95% Confidence
Online
In-store
How It Works
Built For Brands That Sell Everywhere.
Unlike click-only tools, Attributy measures online and offline media in one model.
Unified funnel model
Digital, store, TV, and radio all enter one model on the same basis.
Daily retraining
The model re-fits every day on new online and offline data, so it never goes stale.
Offline halo inputs
Store sales, footfall, and offline media feed the same model as digital.
Transparent contribution
Every number traces back to the online and offline media that produced it.
What Teams Use Online & Offline Attribution Software For.
True full-funnel view
See online and offline revenue side by side, measured the same way.
Credit for offline halo
Reward the digital media that drives store sales, not just online orders.
Smarter store-level spend
Move budget toward the media that actually lifts revenue in each market.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
Attribution & Measurement
Complete Your Measurement Stack.
Explore the rest of Attributy's attribution and measurement suite, each one feeds the same model.
Marketing Mix Modeling
Multi-Touch Attribution
Cross-Channel Attribution
Paid Search Attribution
Social Media Attribution
Linear TV Attribution
CTV / OTT Attribution
Radio Attribution
Out-of-Home Attribution
Digital Out-of-Home Attribution