Product · Attribution & Measurement
Radio Attribution Software That Ties Spots To Sales.
Attributy's radio attribution software connects broadcast and streaming audio to the site visits and conversions that follow, so you can measure radio ad performance and connect audio spend to revenue.
Spot Airings & Site Visits
Last 24 hours
Spot aired
Site visits
AUDIO VISIT LIFT
What Is Radio Attribution?
Radio attribution software ties broadcast and streaming audio to the site visits and conversions that follow, so you can measure radio ad performance and prove the incremental demand each spot drives.
Proven Lift
From Airtime To Incremental Demand.
Radio has always been hard to measure. Attributy connects spot and streaming airtime to the visits and conversions that spike afterward, so every audio dollar is measured by the lift it actually drives.
Airtime tied to real demand
Incremental lift, not impressions
Measured alongside every other channel
Response By Daypart
Visit lift per airing window, drive-time spots pull the hardest.
95% Confidence
Site visits, daily
Live
Airing day
Baseline day
Always Current
Updated Daily, Not Survey-Based.
Audio lift re-scores every day as new airings and conversion data land, so you can adjust the schedule mid-flight instead of waiting on a brand-lift survey.
Station-Level
Down To Station And Daypart.
Audio measurement doesn't stop at the buy. Attributy drills into stations, shows, and dayparts, so you can see which airtime actually drives demand and which just fills the schedule.
Top stations, visit-lift trend
95% Confidence
National Spot
24.1k
+58%
AM Drive · Local
18.6k
+54%
Podcast Network
12.4k
+46%
Streaming Audio
9.2k
+40%
Sponsorships
5.6k
+28%
Visits
How It Works
Built For How Audio Really Drives Demand.
Unlike recall surveys, Attributy scores each station and show by the demand it truly drives.
Lift modeling
Demand after airtime is compared to a modeled baseline to isolate true lift.
Daily retraining
The model re-fits every day on new airings and conversion data, so it never goes stale.
Airtime inputs
Broadcast and streaming audio feed the same model as digital and offline.
Transparent contribution
Every lift number traces back to the stations and airings that produced it.
What Teams Use Radio Attribution Software For.
Prove radio works
Show the real visits and conversions that follow each spot and stream.
Smarter audio schedules
Move budget toward the stations and dayparts that actually drive demand.
One currency with digital
Compare audio to every other channel on one incremental basis.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
Attribution & Measurement
Complete Your Measurement Stack.
Explore the rest of Attributy's attribution and measurement suite, each one feeds the same model.
Marketing Mix Modeling
Multi-Touch Attribution
Cross-Channel Attribution
Online & Offline Measurement
Paid Search Attribution
Social Media Attribution
Linear TV Attribution
CTV / OTT Attribution
Out-of-Home Attribution
Digital Out-of-Home Attribution