Product · Attribution & Measurement
CTV Attribution Software That Proves Streaming Lift.
Attributy's CTV attribution software connects connected-TV and streaming exposure to real site visits and conversions, so you can measure OTT ad impact and connect TV outcomes to revenue.
CTV Conversion Lift
Exposed vs control
5.1%
Exposed
3.6%
Unexposed
Conversion lift
+42%
vs unexposed control
Households reached
2.4M
What Is CTV / OTT Attribution?
CTV attribution software ties connected-TV and streaming exposure to real site visits and conversions, so OTT attribution shows the incremental lift your streaming campaigns drive, not just impressions served.
Proven Lift
From Impression To Incremental Conversion.
CTV platforms report impressions and completed views, not revenue. Attributy connects exposure to real site visits and conversions, so every streaming dollar is measured by the lift it actually drives.
Exposure tied to real conversions
Incremental lift, not impressions
Deduplicated against digital video
Lift By Ad Frequency
Incremental lift climbs with frequency, then plateaus, so we cap to the efficient zone.
95% Confidence
Optimal cap · 5x
Exposed vs baseline conversions, daily
Live
Exposed
Baseline
Always Current
Updated Daily, Not Post-Campaign.
CTV lift re-scores every day as new exposure and conversion data lands, so you can shift streaming budget mid-flight instead of waiting for a post-campaign study.
Platform-Level
Down To Platform And Daypart.
CTV measurement doesn't stop at the buy. Attributy drills into platforms and dayparts, so you can see which streaming inventory actually drives visits and which just serves impressions.
Exposed vs baseline by platform
95% Confidence
Roku
4.8% CVR
Samsung Ads
4.3% CVR
Hulu · Disney+
3.9% CVR
YouTube TV
3.5% CVR
Amazon Fire
3.1% CVR
Exposed
Baseline
How It Works
Built For How Streaming Really Converts.
Unlike impression reports, Attributy scores each CTV platform by the conversions it truly drives.
Lift modeling
Exposed audiences are compared to a modeled baseline to isolate true lift.
Daily retraining
The model re-fits every day on new exposure and conversion data, so it never goes stale.
Exposure inputs
CTV and OTT impressions feed the same model as digital and offline.
Transparent contribution
Every lift number traces back to the platforms and exposures that produced it.
What Teams Use CTV Attribution Software For.
Prove streaming works
Show the real conversions CTV drives, not just impressions and completed views.
Honest video comparison
Compare CTV against YouTube and digital video on one incremental basis.
Smarter streaming spend
Move budget toward the platforms and dayparts that actually lift conversions.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
Attribution & Measurement
Complete Your Measurement Stack.
Explore the rest of Attributy's attribution and measurement suite, each one feeds the same model.
Marketing Mix Modeling
Multi-Touch Attribution
Cross-Channel Attribution
Online & Offline Measurement
Paid Search Attribution
Social Media Attribution
Linear TV Attribution
Radio Attribution
Out-of-Home Attribution
Digital Out-of-Home Attribution