Product · Attribution & Measurement
Digital Out-Of-Home Attribution Software, Screen To Sale.
Attributy's DOOH attribution software connects programmatic digital screens to the visits and conversions that follow, with impression-level data that makes digital out-of-home as measurable as digital.
Visit
Conversions
Placements
Visit dots
2,828
Conversions
760 / 760
Conversion
DOOH · Display
Visit ID
VIS_2026_0418...
Goal
STORE_VISIT
Attr. revenue
177.14
Coordinates
41.87810 · -87.62980
Legend
Visits
Conversions
Placements
© OpenStreetMap · CARTO
What Is Digital Out-of-Home Attribution?
DOOH attribution software ties programmatic digital screen exposure to the visits and conversions that follow, using impression-level data, so DOOH measurement proves the revenue each screen drives.
Proven Lift
From Screen To Incremental Sale.
Digital screens deliver impression-level data static OOH never had. DOOH attribution software ties each play to the visits and conversions that follow, so you measure real lift, not estimated reach.
Impression-level exposure data
Incremental lift, not plays served
Deduplicated against static OOH
From Plays To Conversions
Programmatic plays tracked through to verified visits and conversions.
95% Confidence
Screen plays
1.24M
Verified views
940k
-24% drop
Site visits
184k
-80% drop
Conversions
12.4k
-93% drop
Every stage is verified, not modeled from impressions alone.
Cumulative verified visits
Live
Verified visits
Always Current
Updated Daily, Programmatically.
DOOH lift re-scores every day as new impression and conversion data land, so you can optimize screens and networks in flight, the way you already do with programmatic digital.
Screen-Level
Down To Network And Screen.
DOOH measurement doesn't stop at the network. Attributy drills into screens and venues, so you can see which inventory actually drives visits and which just plays impressions.
Visit lift by screen network
95% Confidence
Programmatic DOOH
+18%
Retail Media
+15%
Transit Digital
+13%
Mall Screens
+12%
Roadside Digital
+10%
How It Works
Built For How Digital Screens Convert.
Unlike static OOH estimates, Attributy scores each screen by the conversions it truly drives.
Lift modeling
Exposed audiences are compared to a modeled baseline to isolate true lift.
Daily retraining
The model re-fits every day on new impression and conversion data, so it never goes stale.
Impression inputs
Programmatic DOOH impressions feed the same model as digital and offline.
Transparent contribution
Every lift number traces back to the networks and screens that produced it.
What Teams Use DOOH Attribution Software For.
Prove DOOH works
Show the real visits and conversions that follow programmatic screen exposure.
Smarter screen spend
Move budget toward the networks and screens that actually drive demand.
Programmatic optimization
Adjust DOOH in flight on real lift, the way you optimize digital.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
Attribution & Measurement
Complete Your Measurement Stack.
Explore the rest of Attributy's attribution and measurement suite, each one feeds the same model.
Marketing Mix Modeling
Multi-Touch Attribution
Cross-Channel Attribution
Online & Offline Measurement
Paid Search Attribution
Social Media Attribution
Linear TV Attribution
CTV / OTT Attribution
Radio Attribution
Out-of-Home Attribution