Product · Attribution & Measurement
Multi-Touch Attribution Software, Across The Whole Journey.
Attributy's multi-touch attribution software shows how every touch, from the first ad to the last click, contributes to revenue, so you can credit campaigns accurately and invest in what drives conversions.
Customer Journey
Data-Driven Credit
Paid Search
34%
Paid Social
23%
Display
19%
16%
Direct
8%
Conversion
100%
Modeled credit distributed across the full path
Assisted revenue lift
What Is Multi-Touch Attribution?
Multi-touch attribution software spreads credit across every touchpoint in the customer journey instead of giving it all to the last click. Attributy shows how multi-touch attribution works on your own data, so you can connect campaigns to revenue.
Full-Path Credit
Credit Across Every Touch, Not Just The Last.
First touch, every assist, and the closing click all enter the same model, scored by real contribution instead of a last-click rule, so no single channel is over-credited for the sale.
First, assist, and closing touches valued
Credit based on contribution, not position
Reconciled with your mix model
Last-Click vs Multi-Touch
95% Confidence
Last-click credits only the closing channel. Multi-touch spreads credit by real contribution.
Last-click model
Direct closes · 100%
Multi-touch model
Paid Search
Paid Social
Display
Direct
Under last-click, the four assisting channels get 0 credit.
Credited revenue, daily
Live
Multi-touch
Last-click
Always Current
Updated Daily, Not Locked To Last-Click.
Credit re-distributes every day as new journeys land. Instead of a fixed last-click rule, the model re-scores the whole path, so you act on how customers actually convert.
Touch-Level
Down To The Touch And Campaign.
Multi-touch credit doesn’t stop at the channel. Attributy drills into campaigns and creatives, so you can see which touches move the path forward, and which only take last-click credit.
Top touchpoints, credited vs last-click
95% Confidence
Paid Search · Brand
$18.4k
Paid Social · UGC
$14.1k
Email · Win-back
$9.8k
Display · Retarget
$7.2k
Direct
$5.1k
Multi-touch
Last-click
How It Works
Built For How Journeys Actually Convert.
Unlike a fixed last-click rule, Attributy scores every touch by its real contribution to the conversion.
Data-driven credit
Credit is learned from the data, not assigned by a fixed position rule.
Daily retraining
The model re-fits every day on new journeys, so credit never goes stale.
Full-path inputs
First touch, mid-journey assists, and the closing click all feed the same model.
Transparent credit
Every credited number traces back to the touches and paths that produced it.
What Teams Use Multi-Touch Attribution Software For.
Full-journey visibility
See every touch from first ad to last click, valued the same way.
Credit beyond last-click
Reward the channels that assist and open journeys, not just the one that closes.
Channel deduplication
Stop double-counting conversions across platforms that each claim the same sale.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
Attribution & Measurement
Complete Your Measurement Stack.
Explore the rest of Attributy's attribution and measurement suite, each one feeds the same model.
Marketing Mix Modeling
Cross-Channel Attribution
Online & Offline Measurement
Paid Search Attribution
Social Media Attribution
Linear TV Attribution
CTV / OTT Attribution
Radio Attribution
Out-of-Home Attribution
Digital Out-of-Home Attribution