Product · Attribution & Measurement
Paid Search Attribution Software, Beyond The Last Click.
Attributy's paid search attribution software shows which campaigns actually create demand and which just capture it, so you can connect ad spend, clicks, and conversions to real revenue.
Search Incrementality
Holdout Test
Incremental
Exposed to paid search
Control / holdout
Conversions above the holdout baseline are the incremental lift.
INCREMENTAL LIFT
What Is Paid Search Attribution?
Paid search attribution software measures the real incremental revenue each search campaign drives, beyond last-click, so PPC attribution shows which Google Ads campaigns are worth scaling.
Incrementality
Brand Demand Vs Real Incremental Search.
Last-click hands branded search the credit for demand other channels created. Attributy measures the incremental revenue each campaign actually adds, so brand and non-brand are valued for what they truly drive.
Brand and non-brand measured apart
Incremental revenue, not last clicks
Search deduplicated against other channels
How Much Search Is Truly Incremental
Share of revenue each campaign type actually adds vs demand you'd win anyway.
95% Confidence
Brand - Exact
18%
Generic - Broad
76%
Competitor
64%
Shopping - PLA
48%
DSA
58%
Incremental
Demand you'd win anyway
Spend vs incremental revenue, daily
Live
Incremental
Spend
Always Current
Updated Daily, Not Last-Click Locked.
Search incrementality re-scores every day as new query and conversion data lands, so you act on the campaigns that actually grow revenue, not the ones that simply close the click.
Campaign-Level
Down To Campaign And Keyword Theme.
Search measurement doesn't stop at the account. Attributy drills into campaigns and keyword themes, so you can see which queries create demand and which only harvest it.
Incremental share by campaign type
95% Confidence
18%
Brand
$6.2k
76%
Generic
$19.8k
64%
Competitor
$13.1k
48%
Shopping
$9.4k
58%
DSA
$11.0k
How It Works
Built For How Search Really Converts.
Unlike last-click reports, Attributy scores each search campaign by the revenue it truly adds.
Incrementality model
Every campaign is measured by the revenue it adds, not the click it closes.
Daily retraining
The model re-fits every day on new search and conversion data, so it never goes stale.
Cross-channel inputs
Search is measured alongside social, display, and offline in one model.
Transparent contribution
Every incremental number traces back to the campaigns and queries that produced it.
What Teams Use Paid Search Attribution Software For.
Brand vs non-brand truth
See how much branded search actually adds beyond demand you already had.
Smarter search budgets
Move spend toward queries that create demand, away from pure harvesting.
Defensible iROAS
Report incremental return on search no platform dashboard can inflate.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
Attribution & Measurement
Complete Your Measurement Stack.
Explore the rest of Attributy's attribution and measurement suite, each one feeds the same model.
Marketing Mix Modeling
Multi-Touch Attribution
Cross-Channel Attribution
Online & Offline Measurement
Social Media Attribution
Linear TV Attribution
CTV / OTT Attribution
Radio Attribution
Out-of-Home Attribution
Digital Out-of-Home Attribution