ABOUT ATTRIBUTY
One true view of every marketing dollar.
Attributy was founded to give marketers a single, trustworthy view of attribution. Online and offline, linear and digital. So every team can prove impact and invest budget where it actually works.
2020
Founded, Tampa FL
7
Industries measured
1 model
Online + offline, united
Global
Brand across US & Europe
WHY WE EXIST
Most marketing is measured in fragments. We built Attributy to measure it whole.
Online and offline. Linear and digital. Brand and performance. Attributy brings every channel into a single model, so you can see what actually moves revenue. Not platform-reported guesses.
We believe marketing is an investment, not a cost. When teams can prove impact, they stop spending on faith and start compounding what works.
OUR STORY
It started with a simple, expensive problem.
In 2020, Andreas Eisermann had spent 25 years across TV, ecommerce, and SaaS watching the same thing play out. Teams could see their digital numbers in fine detail, but offline and brand spend stayed a black box. The two were never measured in the same place.
Attributy was founded to close that gap. One model for online and offline, built so marketers could finally prove what works across every channel and move budget to where it earns the most.
Andreas Eisermann, Founder
WHAT WE BELIEVE
Principles we run on.
Truth over vanity metrics
We measure what drives revenue, not what looks good on a slide.
Every dollar is an investment
Budget should compound. We move spend to where it earns the most.
Online and offline as one
No channel sits outside the model. Brand, performance, linear, digital.
Built for the decision
Insight only matters if you can act on it. We design for the call you make.
LEADERSHIP
The team behind Attributy.
Andreas Eisermann
Founder
Andreas is an industry veteran with over 25 years of experience spanning the TV, ecommerce, and SaaS sectors. As the founder and visionary behind Attributy, he combines deep technical insight with strategic marketing expertise. His career is defined by a passion for innovation, data, and building scalable solutions that drive real business results. Prior to founding Attributy, Andreas led multiple ventures and teams across Europe, shaping the future of media and digital commerce.
Santino Oliveri
CEO & CFO
Santino brings over a decade of leadership in financial operations across the SaaS, enterprise software, and ecommerce industries. As Attributy's CEO and CFO, he combines strategic financial oversight with executive stewardship. Known for his expertise in scaling finance functions in both startup and public company environments, Santino is focused on driving sustainable growth, operational efficiency, and long-term value creation.
Ibrahim Tolaj
Vice President of Engineering
Ibrahim is a seasoned technology leader with almost two decades of experience spanning enterprise software, SaaS platforms, and AI-driven solutions. As Vice President of Engineering at Attributy, he leads cross-functional engineering teams focused on building scalable, secure, and data-centric products that drive measurable impact. Ibrahim brings a unique blend of hands-on technical expertise and strategic leadership, overseeing product architecture, AI innovation, and performance optimization.
Katja Dalhöfer
Media Advisor
Katja Dalhöfer is a media industry expert with over 25 years of experience, known for pioneering influencer and blog marketing in Germany. With a strong focus on lifestyle, beauty, fashion, and luxury brands, she has helped shape how audiences engage with digital content. At Attributy, Katja leads the go-to-market and commercialization efforts – always with a focus on strategic meaningful projects.
Dagmara Greve
Media Advisor
Dagmara is a digital leader and management-level executive focused on business development, commercial management and digital transformation. She drives strategic growth through digital marketing and media (branding, programmatic, retail-media, SEM, paid social, e-commerce), leads change-management and new-business initiatives, and leverages AI-powered, KPI-based performance modeling's to boost efficiency and growth.
Nicole Schulte
Media Advisor
Nicole Schulte is a media industry expert and sales strategist with over 25 years of experience spanning multiple verticals. She specializes in helping brands and agencies decode complex advertising data and transform it into actionable strategies that drive measurable results. Known for her collaborative approach and innovative thinking, Nicole empowers clients to confidently execute and optimize their media investments. In her role at Attributy, she leads U.S. commercialization efforts, bringing the company's cutting-edge attribution technology to market and helping clients harness its full potential to maximize ROI.
Brian Lange
Fractional Chief Marketing Officer
Brian Lange is a marketing executive with over 25 years of experience uniting data, technology, and creativity to drive growth. With deep expertise across DataTech, MarTech, and AdTech, he helps organizations integrate analytics, automation, and media into cohesive, high-performing systems. Known for his collaborative leadership and results-driven approach, he turns complex data into clear, actionable insight. At Attributy, he leads acquisition marketing, demand generation, and growth strategy—advancing the mission to make AI-powered attribution accessible and transparent for every marketer.