Product · Attribution & Measurement
Out-Of-Home Attribution Software, Tied To Real Visits.
Attributy's out of home attribution software connects billboards, transit, and street media to the store visits and conversions that follow, so you can measure OOH campaign impact and connect offline media to revenue.
OOH Mapview · US
OOH visit lift
Street view · CHI-118
What Is Out-of-Home Attribution?
Out of home attribution software ties billboard, transit, and street media exposure to real store visits, so OOH measurement proves the incremental demand each placement drives, not just estimated reach.
Proven Lift
From Placement To Incremental Visits.
OOH has always been a leap of faith. Attributy connects each placement's exposure to the footfall, site visits, and searches that lift in that area, so every panel is measured by the demand it drives.
Exposure tied to real visits
Incremental lift, not impressions
Measured alongside every other channel
Visit Lift By Market
Each exposed market carries a measurable lift over its modeled baseline.
95% Confidence
New York
+53%
Los Angeles
+49%
Chicago
+46%
Dallas
+50%
Atlanta
+42%
Baseline visits
Incremental lift
Exposed vs baseline visits, daily
Live
Exposed
Baseline
Always Current
Updated Daily, Not Once Per Flight.
OOH lift re-scores every day as new exposure and conversion data land, so you can judge placements while the campaign is live instead of after it ends.
Placement-Level
Down To Placement And Market.
OOH measurement doesn't stop at the contract. Attributy drills into placements and markets, so you can see which panels actually drive visits and which just deliver impressions.
Top placements by visit lift
95% Confidence
| Placement | Market | Visits | Conv. | Lift |
|---|---|---|---|---|
| Billboards · Hwy | New York | 3,420 | 168 | +53% |
| Transit · Metro | Los Angeles | 2,980 | 142 | +49% |
| Street Furniture | Chicago | 2,140 | 98 | +46% |
| Airports | Dallas | 1,760 | 86 | +50% |
| Stadiums | Atlanta | 1,240 | 58 | +42% |
How It Works
Built For How OOH Really Drives Demand.
Unlike impression estimates, Attributy scores each placement by the visits it truly drives.
Lift modeling
Exposed markets are compared to a modeled baseline to isolate true lift.
Daily retraining
The model re-fits every day on new exposure and conversion data, so it never goes stale.
Exposure inputs
OOH impressions and geo feed the same model as digital and offline.
Transparent contribution
Every lift number traces back to the placements and markets that produced it.
What Teams Use Out-of-Home Attribution Software For.
Prove OOH works
Show the real visits and searches that lift in each market after exposure.
Smarter placement spend
Move budget toward the placements and markets that actually drive demand.
One currency with digital
Compare OOH to every other channel on one incremental basis.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
Attribution & Measurement
Complete Your Measurement Stack.
Explore the rest of Attributy's attribution and measurement suite, each one feeds the same model.
Marketing Mix Modeling
Multi-Touch Attribution
Cross-Channel Attribution
Online & Offline Measurement
Paid Search Attribution
Social Media Attribution
Linear TV Attribution
CTV / OTT Attribution
Radio Attribution
Digital Out-of-Home Attribution