Product · Attribution & Measurement
TV Attribution Software That Proves Linear TV’s Lift.
Attributy’s TV attribution software connects linear TV exposure to real site visits and conversions, so you can measure TV ad impact and connect TV’s outcomes to revenue.
Spot Airings & Site Visits
Last 24 hours
Spot aired
Site visits
AUDIO VISIT LIFT
What Is Linear TV Attribution?
TV attribution software ties linear TV exposure to real site visits and conversions, so TV marketing attribution shows the incremental lift your TV campaigns drive, not just spots aired.
Proven Lift
From Spots Aired To Incremental Conversion.
TV networks report reach and GRPs, not revenue. Attributy connects exposure to real site visits and conversions, so every TV dollar is measured by the lift it actually drives.
Exposure tied to real conversions
Incremental lift, not GRPs
Deduplicated against CTV and video
From Plays To Conversions
Programmatic plays tracked through to verified visits and conversions.
95% Confidence
Screen plays
1.24M
Verified views
940k
-24% drop
Site visits
184k
-80% drop
Conversions
12.4k
-93% drop
Every stage is verified, not modeled from impressions alone.
Cumulative verified visits
Live
Verified visits
Always Current
Updated Daily, Not Post-Campaign.
TV lift re-scores every day as new exposure and conversion data lands, so you can shift TV budget mid-flight instead of waiting for a post-campaign study.
Screen-Level
Down To Network And Daypart.
TV measurement doesn’t stop at the buy. Attributy drills into networks and dayparts, so you can see which TV inventory actually drives visits and which just airs spots.
Visit lift by screen network
95% Confidence
Programmatic DOOH
+18%
Retail Media
+15%
Transit Digital
+13%
Mall Screens
+12%
Roadside Digital
+10%
How It Works
Built For How TV Really Converts.
Unlike reach-and-frequency reports, Attributy scores each TV network by the conversions it truly drives.
Lift modeling
Exposed audiences are compared to a modeled baseline to isolate true lift.
Daily retraining
The model re-fits every day on new exposure and conversion data, so it never goes stale.
Exposure inputs
Linear TV exposure feeds the same model as digital and offline.
Transparent contribution
Every lift number traces back to the networks and exposures that produced it.
What Teams Use TV Attribution Software For.
Prove TV works
Show the real conversions linear TV drives, not just reach and GRPs.
Honest channel comparison
Compare linear TV against CTV and digital on one incremental basis.
Smarter TV spend
Move budget toward the networks and dayparts that actually lift conversions.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
Attribution & Measurement
Complete Your Measurement Stack.
Explore the rest of Attributy's attribution and measurement suite, each one feeds the same model.
Marketing Mix Modeling
Multi-Touch Attribution
Cross-Channel Attribution
Online & Offline Measurement
Paid Search Attribution
Social Media Attribution
CTV / OTT Attribution
Radio Attribution
Out-of-Home Attribution
Digital Out-of-Home Attribution