Product · AI Insights & Optimization
Marketing Budget Optimization That Spends Where It Returns.
Attributy's marketing budget optimization software reallocates spend toward the channels and campaigns with real incremental return, and away from the ones quietly draining budget, with a recommendation you approve.
Budget Optimizer
95% Confidence
+$0.0k
projected return at the recommended split, same budget
Paid Search
Paid Social
CTV
Online Video
Display
What Is The AI Budget Optimizer?
AI budget optimization software that reads your daily mix model and proposes the spend split that maximizes return, accounting for saturation and diminishing returns, so every dollar works harder.
Incremental Return
From Even Splits To Optimal Spend.
Most budgets are set by habit. Attributy's ad spend optimization reads real incremental return and saturation per channel, then proposes the allocation that drives the most outcome for the same spend.
Reallocates on real incremental return
Accounts for saturation and diminishing returns
Every move is a recommendation you approve
Diminishing Returns By Channel
95% Confidence
Spend per channel
Return
Paid Search
Paid Social
CTV
recommended operating point
Return: Optimized Vs Flat Budget
Optimized
Flat budget
Live
Always Current
Re-Optimized Every Day.
The optimizer re-runs every day as new spend and revenue land, so your marketing spend optimization reflects this week's returns, not a plan you set and forgot last quarter.
Channel-Level
Down To The Channel And Campaign.
Optimization doesn't stop at the channel. Attributy proposes shifts down to the campaign, so you can optimize marketing spend exactly where it adds, holds, or pulls back.
Recommended Reallocation
95% Confidence
Channel
Current
Recommended
Change
Proj. Impact
Paid Search
32%
38%
+$16.1k
CTV
14%
18%
+$9.8k
Paid Social
25%
22%
$4.8k freed
Online Video
15%
13%
$3.1k freed
Display
14%
9%
$8.2k freed
How It Works
Built To Maximize Return.
Unlike a static budget plan, Attributy's marketing budget optimization software models each channel's return curve and proposes the split that delivers the most outcome for your spend.
Return-curve modeling
The optimizer learns each channel's saturation and diminishing returns, so it knows when another dollar stops paying off.
Daily re-optimization
The recommended allocation re-fits every day on new spend and revenue, so it always reflects current returns.
Approve-first moves
Every reallocation is a recommendation with the projected impact attached, that you approve or adjust before anything changes.
Constraint-aware
Set floors, caps, and commitments, and the optimizer works within them, so its plan is one you can actually run.
What Teams Use The Optimizer For.
Higher return on the same spend
Move budget toward incremental winners and away from saturated channels, without spending more.
Faster reallocation
Turn a daily model into an approve-ready budget move in seconds, not a quarterly scramble.
Defensible budgets
Walk into the budget call with a recommended split and the return behind every line.
Proven
Leading Performance Teams Use Attributy.
From DTC brands to media agencies, teams use Attributy to optimize from channel down to creative, and defend every budget decision with a model, not a guess.
“
The level of clarity Attributy gave us was a game-changer. We finally had the confidence to expand into new channels like Linear TV without second-guessing our strategy.
Sandro Haag
Co-Founder, LIVOM Furniture
FAQ
Questions Teams Ask Before Switching.
AI Insights & Optimization
Explore The Full AI Suite.
Explore the rest of Attributy's AI insights and optimization tools, each one runs on the same daily model.