Case Studies
PURELEI
CUSTOMER STORIES
How PURELEI tripled ROAS while cutting ad spend by 68%.
PURELEI wanted to grow demand in Europe while improving performance across linear TV and social, without sacrificing efficiency.
Jewelry
Germany & Europe
Linear TV · Social · E-commerce
AT A GLANCE
Industry
Jewelry
Region
Germany & Europe
Monthly visits
5M
Channels
Linear TV, Social, E-commerce
Program length
5 months
The Challenge
PURELEI needed to:
Increase upper-funnel awareness and search interest in Europe.
Improve linear TV and social performance.
Grow e-commerce outcomes while controlling spend.
What Attributy Did
Attributy implemented a focused Linear TV + Social + E-commerce strategy across Europe, with primary focus on Germany, optimized across:
Revenue growth
More efficient ad spend
Higher ROAS
Better conversion performance
The program also enabled reducing linear TV budget and shifting funds into better-performing channels.
Reconciled channel contribution
Social
34%
Paid Search
26%
Linear TV
22%
E-commerce
18%
Why It Worked
Efficiency and growth were optimized together (ROAS and revenue).
Spend could be reallocated based on measurable performance.
A focused 5-month run created fast feedback loops and decisive optimization moves.
How They Ran It
Day to day, the team kept the program tight:
Track ROAS, revenue impact, and spend efficiency continuously.
Reallocate budget away from linear TV into better-performing channels.
Keep conversion performance tightly monitored while scaling what worked.
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